Talking about small home appliances from big data: the air fryer of life element is among them


According to a report from Oriental, the retail sales of home appliances in the spring and summer of 2020 was 369 billion yuan, a year-on-year decrease of 14.13%. Among them, household appliances still achieved growth. The main reason is that the existence of the housing economy cannot be underestimated. Its development Driven the rapid growth of sales of small household appliances. The product category with the highest increase in sales in the first half of the year was air fryer, with a sales increase of 271%. There are many competing companies in the air fryer field alone, such as Joyoung, Yamamoto, Philips and Life Element.

Sales of traditional home appliances have fallen, and emerging home appliances have been well pursued Hold

The main products that drag down the sales of the home appliance industry come from traditional home appliances. Among them, range hoods and air conditioners ranked the top two in decline, down 3.94% and 3.63% year-on-year respectively. Emerging home appliances such as dishwashers, dry washing machines, integrated stoves, beauty instruments, and hair dryers have been deeply loved by the market in recent years.

Home appliances cross-border cooperation to deploy media channels, and the proportion of industry online channels is gradually increasing

With the popularity of online shopping and the development of media in live broadcasts and short videos, more and more home appliance monopoly companies have cross-border strategic cooperation with multimedia channels, and launched an online matrix to reach consumers to promote product sales. With the acceleration of the online layout process, the online sales scale of the home appliance industry in 2019 has reached 38.7%.

With the continuous improvement of people's living standards, consumption upgrades have become the norm. More and more consumers choose healthy, smart and environmentally friendly high-end home appliances. In order to meet consumer demand, many companies have made corresponding measures, taking life elements as examples , The products developed are all in line with the concepts of health, intelligence and environmental protection. One of the living elements air fryer uses the principle of wind heat to accelerate the volatilization of food steam, and eliminates the existence of grease produced by the oil pan. Such healthy product designs are uniquely distributed in the market. The reason why the housing economy of small household appliances can develop so vigorously, the product can not be ignored.